As part of my ‘Meet the Founder’ series, I would like to introduce you to Naturally London.
“At Naturally London, we are proud to be a handcrafted foot and hand care brand that goes beyond the ordinary. With our commitment to quality, natural ingredients, and the infusion of love and good vibes, we invite you to experience the difference that comes from choosing artisanal products made with care. Embrace the joy of self-care and elevate your foot care routine with Naturally London’s handcrafted treasures. Your feet deserve it ”.
Meet Chrissy Cabrera, Air Force veteran, certified aromatherapist, mother of two and founder of botanical-based footcare, handcare and nailcare brand, Naturally London.
Let’s get up close and personal with Chrissy….
WHAT INSPIRED YOU TO START YOUR OWN BRAND?
My brand’s inspiration was my daughter London. During my pregnancy my feet started swelling every day at four months. I went to the drug store to grab a foot soak and didn’t realize I had an aversion to tea tree and peppermint, which are two very popular scents in foot care. This inspired me to simply make my own foot soak and foot butter. I didn’t expect it to evolve into a whole business.
WHAT IS YOUR BRAND’S VISION AND WHAT INSPIRED YOUR BRAND NAME?
I named my business after my sweet daughter. Naturally London believes wellness is rooted in our feet, which is why we create low effort foot care using sustainable practices. Our brand vision is to reshape wellness perceptions by emphasizing the foundational importance of foot health, offering low-effort, sustainable foot care solutions that empower self-care journeys and contribute to a healthier planet.
WHAT CHALLENGES DID YOU FACE STARTING YOUR OWN BRAND AND WHAT ADVICE WOULD YOU GIVE TO ASPIRING BEAUTY ENTREPRENEURS?
Like many women business owners, our biggest issue is funding. Naturally London is a bootstrap company using my savings, credit cards, etc to fund the start of my business. Anyone starting a new business, my biggest advice is to be very lean with your budget and try to launch only one product.
HOW DID YOU DECIDE ON WHAT PRODUCTS TO FORMULATE?
The first two products formulated were a foot soak and foot butter. The only parameters for the products was they could not include tea tree or peppermint due to my aversion to these scents during my pregnancy.
TELL US ABOUT YOUR PRODUCTS AND WHAT MAKES THEM STAND OUT FROM WHAT’S ON THE MARKET TODAY?
Naturally London handcrafts low effort foot care & hand care products. We don’t use peppermint or tea tree in any of our formulations. We are one of the few sustainable-focused foot care brands prioritizing the planet over convenience.
WHAT ARE SOME OF YOUR HERO NATURAL AND ORGANIC INGREDIENTS?
Soursop seed oil, Wakame bioferment, Watermelon seed oil, and our star butter has always been Cupuaçu versus shea.
WHAT MOTIVATES YOU EVERYDAY?
Many things are my motivation. My children, my desire to impact the planet, educating our community.
WHAT TIPS DO YOU HAVE FOR MAINTAINING HEALTHY FEET AND HAND?
Small consistent steps. Instead of using the drastic exfoliating one-use plastic booties for drastic, unhealthy exfoliation, I recommend exfoliating your feet twice a week and moisturizing your feet daily after you bathe.
WHAT’S NEXT FOR NATURALLY LONDON? DO YOU HAVE ANY EXCITING PRODUCT LAUNCHES IN THE PIPELINE YOU CAN SHARE WITH US?
Naturally London will be introducing refill packs very soon to our community. Also, this holiday season we will feature a limited-edition jumbo size.
Thank you Chrissy for taking time out to share your journey with us. I look forward to trying out your products.
Discover your ritual and shop the products here
Till next time,